What We Do

We combine the creativity and innovation of marketing with the commercial discipline of management consulting

We rely on a core capability of understanding future trends

We rely on a core capability of understanding future trends

We combine this with key data from our clients, the industry and the customer. From this we identify strategic growth options and opportunities, define and test new concepts, build a robust business case and assist with implementation

We focus on the key areas of our client’s business that deliver growth

Identify profitable and sustainable new growth opportunities

Identify profitable and sustainable new growth opportunities

Forecasting markets, scoping the opportunity, developing and validating concepts/options, defining the business case and implementation plan

 

Build market segmentation strategies to target key growth segments

Build market segmentation strategies to target key growth segments

Understanding the market and relevant segmentation, defining future profit pools, prioritising the focus, building the solutions for priority segments

Reposition and re-focus businesses and brands within changing markets

Reposition and re-focus businesses and brands within changing markets

Understanding changing market forces and trends, developing the alternative pathways and risk/reward, developing the solution and action plan

Improve revenue and margin extraction from current customers and activities

Improve revenue and margin extraction from current customers and activities

Clarifying brand positioning, improving marketing effectiveness, optimising price architecture, improving customer life cycle management