THE NEXT FRONTIER OF BIG DATA

THE NEXT FRONTIER OF BIG DATA Maysoon El-Ahmad on May, 2018 WHAT’S GOING ON Traditionally data has been all about reporting on historical performance and telling us what we did, but we are fast moving towards a future where data is becoming more forward-looking to predict, anticipate and advice in real time. The sheer amount […]

THE NEW DEAL ON DATA OWNERSHIP

THE NEW DEAL ON DATA OWNERSHIP Maysoon El-Ahmad on March, 2018 WHAT’S GOING ON With more people online than ever before, the growth in wearable technology, sensors and the Internet of Things (IoT), data is being produced at an exponential rate, with some analysts estimating a rate of 50% growth per year. So, by 2020 […]

THE ETHICS OF ARTIFICIAL INTELLIGENT ALGORITHMS

THE ETHICS OF ARTIFICIAL INTELLIGENT ALGORITHMS Maysoon El-Ahmad on Dec, 2017 WHAT’S GOING ON Artificial intelligence algorithms are becoming increasingly important in the development of product functionality. Despite enabling greater accessibility, flexibility and personalisation, little consideration has been given to their ethics. Recently, there have been warning signs that AI algorithms have the capacity to […]

THE NEED FOR ETHICAL UX

THE NEED FOR ETHICAL UX Maysoon El-Ahmad on Dec, 2017 WHAT’S GOING ON By definition, UX, or User Experience, is design tailored to enhance user accessibility and engagement. To do so, designers need to be intimately attuned to the behaviour and psychology of the user. We are already used to ‘stopping cues’ or ‘active decision-making’; […]

WHY BY-PASSING RETAILERS AND GOING DIRECT-TO-CONSUMER IS BECOMING INCREASINGLY IMPORTANT FOR MANUFACTURERS

WHY BY-PASSING RETAILERS AND GOING DIRECT-TO-CONSUMER IS BECOMING INCREASINGLY IMPORTANT FOR MANUFACTURERS  Maysoon El-Ahmad on Oct, 2017 WHAT’S GOING ON Brands are facing unprecedented competition from both branded and private label products. For example, in 1980, there were 6 brands of blue jeans in the U.S. and today there are over 800. There is a […]

‘DAIGOU’, THE SILENT TRANS-BORDER PHENOMENON

‘DAIGOU’, THE SILENT TRANS-BORDER PHENOMENON Maysoon El-Ahmad on July, 2017 WHAT’S GOING ON A Diagou (pronounced ‘dye-goo’) is not only a Chinese word meaning ‘buying on behalf of’, it has become a lucrative silent trans-border operation serving mainland China with authentic foreign products whilst avoiding conventional channels. The Diagous (often Chinese students or Chinese migrants) […]

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